TWICE at a Contract Decision Crossroads, BLACKPINK’s Modeling Option Under Consideration

The entertainment industry is closely watching TWICE’s contract renewal and future activity plans as the group approaches its 11th anniversary since Debut. TWICE, which debuted in 2015 with members Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu, overcame what is known as the “magic 7 years” in 2022 when all members renewed their contracts with JYP Entertainment.

Currently, TWICE continues various activities such as releasing albums and undertaking world tours, while its members are expanding their individual pursuits into solo work, Sub-unit projects, acting, and variety shows. In the K-pop market, it has become common for many groups to maintain group activities alongside individual endeavors by each member. Within this trend, there is speculation that TWICE may choose to keep team activities intact while increasing each member’s individual activities.

Specifically, it is reported that four of the members are considering adopting the group-individual dual structure used by BLACKPINK. This move is interpreted as an effort by each member to further broaden their personal activity scope.

Tzuyu’s future plans are drawing particular attention. There are observations suggesting that the Taiwanese-born member will not renew her contract with JYP. Reports also indicate she may embark on full-fledged solo activities through the entertainment company founded by her parents.

Meanwhile, JYP Entertainment’s stock price is declining due to uncertainty surrounding TWICE’s contract renewal and concerns over slower growth in its younger-generation IPs. The target price set by securities firms has also been reduced.