TREASURE Concludes First U.S. Tour

K-Pop group TREASURE brought an end to its first U.S. tour with a performance held in Los Angeles on July 21, 2024. This marked the group’s first overseas tour since its debut in 2020. The tour was titled “Special Moment,” focusing on special moments from the 10-member boy group TREASURE, who originated from YG Entertainment’s music survival program YG Treasure Box.

Successful Conclusion to First U.S. Tour TREASURE successfully concluded its first U.S. tour through the concert in Los Angeles on July 21, 2024. The group had long anticipated meeting American fans since its debut in 2020, making this both their first overseas tour and their first international activities in five years. Preparation for the tour began in 2023, during which they toured major cities across the United States to interact with fans.

Revealing New Aspects Through EP “Pleasure” TREASURE showcased new sides of the group through the special EP “Pleasure” released last month. This album features music created by the members themselves, with each member reportedly participating directly in songwriting and composition. Member Dayoung explained, “Our members were actively involved in the album production,” while Haruto stated that he personally likes “Yellow” the most. This track was co-written by Asahi, Park Hyun, Yoshi, and Haruto, and it was described as having a charm that makes it worth listening to repeatedly.

Evidence of Teamwork and Growth TREASURE said they reaffirmed the importance of teamwork during the album production process. Park Hyun mentioned, “It wasn’t easy to align our opinions since we’ve been together for a long time, but teamwork strengthened many aspects of our work.” Jaehyuk also explained, “This album was created to show TREASURE Makers (the fan name) a new side of us,” indicating the group’s intention to demonstrate its growth. This is seen as an opportunity to showcase the trust and cohesion built over four years of activities since their debut in 2020.