TREASURE, a YG Entertainment Subsidiary, Opens Pop-Up Store to Celebrate Release of 3rd Mini Album “Love Pulse”

The boy group TREASURE is creating a special space for its fans to celebrate the release of its 3rd mini album, “LOVE PULSE.” YG Entertainment announced on the 20th that it will operate the “TREASURE 3rd MINI ALBUM [LOVE PULSE] POP-UP STORE” at Starsquare in Mapo-gu, Seoul, from September 2nd to 7th. This pop-up store was designed around the energetic and stylish vibe of the new album. Visitors can enjoy exhibition areas where they can experience the album’s concept firsthand, as well as unreleased photos available only at this pop-up store and limited-frame photo booths. Physical albums, official MD products, and special perks for visitors are available on site, along with media art that displays different content every day. YG Entertainment stated, “We are planning various experience zones and promotions to allow fans to personally experience TREASURE’s musical world.”