Snow Man Opens First Pop-Up Store in South Korea with “Winter in the Midsummer” Theme

The renowned Japanese nine-member idol group Snow Man has opened its first pop-up store dedicated to Korean fans. Located at “XYZ Seoul” in Seongsu-dong, Seoul, the store will be open for 16 days from August 30 to September 14. It features a unique theme titled “Winter in the Midsummer,” creating an interactive space where visitors can directly experience the group’s worldview and identity. The exterior of the pop-up store features a grand white-toned structure accompanied by a massive snowman that symbolizes Snow Man. Notably, the snowman incorporates AR technology, allowing white snow to fall on it when viewed through a camera, thereby creating a distinctive atmosphere. The interior is filled with various interactive experiences. In the “SNOW MOMENTS” area, unique aspects of Snow Man’s image are displayed, and visitors can complete a total of four missions. These include finding QR codes, matching members based on a favorite member test, creating DIY keychains, and taking verification photos of their visit to the pop-up store. Upon completing the missions, visitors receive a toploader set consisting of a photo card holder and stickers. In addition, the store provides a photo booth where guests can take pictures using Snow Man’s donlookup frame, a space to leave messages for the members, a DIY zone for creating personalized keychains, and a space to customize toploader items. All visitors are given a specially designed reusable bag and a snowman balloon, and separate storage areas for luggage are provided for international fans. Access to the store can be reserved through the global fan community platform b.stage. Special merchandise reflecting the pop-up store’s unique concept is available for pre-purchase online, allowing customers to pick it up easily with just a QR code scan at the venue, thus avoiding long queues. Prior to the official opening, a pre-launch event was held on August 29, attended by three Snow Man members—Tatsuya Fukazawa, Ren Meguro, and Raul—to add excitement to the occasion. These members are active in various fields such as acting, variety shows, and fashion, and they received high praise from attendees and fans present. Snow Man is a group beloved across Japan, with its debut single <D.D> reaching sales of 1.32 million copies in its first week and approximately 1.8 million copies in total, earning it the status of a million-seller. Just 4 years and 10 months after their debut, they sold out tickets for five dome tours and stadium tours, earning them the reputation of having “legendary records.” Recently, they appeared in Disney+’s new documentary “Traveling Now with Snow Man,” attracting global fan attention. They also performed at “Summer Sonic Bangkok 2025” on August 24 in Bangkok, receiving enthusiastic responses from Southeast Asian fans, further expanding their influence across Asia.