SM Entertainment Unveils Unique Onboarding Experience for New Employees Through “CREATE YOUR PLAYLIST”

SM Entertainment has introduced a distinctive brand experience design tailored for its new hire onboarding process. Under the slogan “CREATE YOUR PLAYLIST,” this initiative aims to enable new employees to actively build their own career playlists.

Music themes are consistently integrated throughout the entire onboarding journey, allowing newcomers to naturally experience music as SM’s core identity. In particular, the welcome kit features a unique CD-style design element to enhance musical associations, enabling employees to engage with the company’s culture and values from their first day on the job.

This brand experience design is gaining attention as an innovative human resources approach that not only aids new employees’ adaptation to the organization but also effectively conveys SM Entertainment’s corporate culture.