SM Entertainment Hosts SMTOWN LIVE in Mexico City to Expand K-POP’s Presence in Latin America

SM Entertainment’s “SMTOWN LIVE in Mexico City” was successfully held at the Estadio GNP Seguros in Mexico City. This event holds historical significance as it becomes the only SMTOWN LIVE venue in Latin America, following those in LA, London, and Tokyo. Over 70 SM Entertainment artists took to the stage, presenting a lineup that spanned from the second generation of K-POP to the newest acts. Members of Super Junior, Key and Minho from SHINee, Suho, Kai, and Chanyeol from EXO, as well as Seulgi, Irene, and Joy from Red Velvet returned to Mexico, with newer-generation artists such as aespa, NCT 127, NCT DREAM, and RIIZE also participating. The appearance of TVXQ was a surprising highlight of the night. WayV, NCT WISH, DearALICE, Hearts2Hearts, and the rookie group SMTR25 made their debut on Mexican stages as well. The Red Velvet members reflected on their visit to Mexico during KCON in 2017, saying, “It feels like yesterday, but time has passed. We will respond with plenty of energy.” Minho and Key from SHINee promised, “It really took a long time. We’re sorry. We will definitely return,” marking their first visit to Mexico in 11 years. Super Junior greeted the crowd in Spanish and mentioned plans to include Latin America in their next world tour, “Super Show 10.” Eunhyuk from Super Junior shared his feelings by saying, “Mexico is beautiful, and the food is great. It feels like home here.” Changmin and Yunho from TVXQ opened the performance with “Viva México,” and even the rain failed to cool down the fans’ enthusiasm. Prior to the concert, a pink carpet event was held at the Palacio de los Deportes Pavilion, where artists shared their excitement ahead of meeting Latin American fans. Numerous fans from neighboring countries such as Costa Rica, Peru, Colombia, Argentina, and Chile attended the event. This event served as a demonstration of K-POP’s global influence to SM fans not only in Mexico but across Latin America as well. Meanwhile, “Far East Music City,” an event that combines K-POP with world music, is scheduled to take place in Indonesia on May 17, 2025. Featuring Kang Daniel, singer-songwriter Olivia Marsh, and the girl group EXID, this event will be a comprehensive artistic stage that integrates music, visuals, and performances under the theme of a “music city.” It will begin at 7 p.m. at ICE BSD CITY Hall 5-6.