SEVENTEEN, STRAY KIDS, ENHYPEN Dominate IFPI 2024 Global Charts, Further Proving K-Pop’s Global Influence

The 2024 Global Music Charts released by the International Federation of the Phonographic Industry (IFPI) revealed a dominant presence of K-Pop groups. SEVENTEEN ranked third among global artists, following Taylor Swift and Drake, while STRAY KIDS came in fifth and ENHYPEN finished in 14th place. IFPI’s Global Artist Charts 2024 are calculated by combining physical album sales, digital downloads, and audio/video streaming data. Since entering the chart at ninth place in 2021, SEVENTEEN has steadily risen to sixth in 2022 and second in 2023, reaching third in 2024 as it continues to build its global reputation. The dominance of K-Pop was even more evident on the Global Album Charts. SEVENTEEN’s “Spill the Tears” and “17 Is Right Here” occupied sixth and eighth positions respectively, while ENHYPEN’s “Romance: Untold” reached fourth and STRAY KIDS’s “Eight” landed at 10th. Of the top 20 positions on IFPI’s 2024 Global Album Sales Chart, K-Pop groups occupied nearly all spots, with the exception of Taylor Swift in first place, Chinese singer Zhu Xian in 11th, and Japanese band Snowman in 17th. Fourth-generation girl groups such as NewJeans, aespa, IVE, and (G)I-DLE also stood out in the global market. NewJeans maintained high rankings in both the U.S. and domestic markets, while BABYMONSTER surged from outside the previous year’s rankings to fourth place, demonstrating the explosive growth of new girl groups. According to SpaceAudity’s K-Pop Radar analysis, consumption patterns among K-Pop fans changed in 2024. The share of views held by the top 10 artists decreased from 45.65% in 2023 to 37.32% in 2024. This indicates a shift away from concentrated spending on specific artists toward an increase in “multistans” and “casual fans” who support multiple artists simultaneously. Consumption patterns varied by country as well. The domestic market was led by fourth-generation girl groups such as NewJeans, aespa, and IVE, while in Japan TWICE ranked first and in the U.S. STRAY KIDS took first place. In Taiwan, (G)I-DLE occupied the top positions, with all artists in the top 10 except SEVENTEEN being girl groups or female solo artists. The K-Pop market grew by approximately 7% in 2024 compared to the previous year, with South Korea’s contribution rising from 16.02% to 18.78%. Experts analyzed that the spread of short-form content and distinctive concepts are key factors driving success in the global market.