SEVENTEEN Releases 5th Studio Album “Happy Burstday” to Mark 10th Anniversary; S. Coups Appointed Global Ambassador for Boss

K-pop group SEVENTEEN is releasing its 5th studio album, “Happy Burstday,” to celebrate its 10th anniversary. This marks their first studio album in approximately three years since “Face the Sun” was released in 2022. The album title combines “birthday,” meaning birthday, and “burst,” meaning explosion, symbolizing the group’s firm determination to be reborn as a new version of themselves. Their agency stated that SEVENTEEN will communicate with its fans, known as Carats, globally through various content such as the 5th studio album and concerts to mark this milestone. Known for their music with a “youthful vibe” since their Debut, SEVENTEEN plans to showcase a more mature side of the members through this album. Wonwoo said, “Since our Debut, SEVENTEEN has had a strong youthful image, but this time we want to show our mature side,” adding that the other members also wish to demonstrate how much they have grown internally. As part of the 10th anniversary celebrations, SEVENTEEN will hold fan meetings in Osaka, Japan, from April 24 to April 27, and in Saitama from May 10 to May 11. Meanwhile, members Jeonghan and Wonwoo have completed their military service, while the enlistment schedules for the remaining members will be announced later. Additionally, SEVENTEEN member S. Coups has been appointed as the new global ambassador for the German luxury fashion brand Boss. The brand issued a statement saying, “S. Coups, renowned for his outstanding leadership and stylish presence, will deliver a strong impact both on and off stage, creating significant synergy with Boss.” S. Coups will appear in Boss’s key campaigns and style pieces going forward. He was appointed as an ambassador for the Spanish fashion house Loewe in July 2024 and attended Loewe’s 2025 spring/summer show at Paris Fashion Week in September. Despite poor sales in 2024, Boss saw improved performance in the second half of the year and continues to collaborate with celebrities such as Phantom Beckham, Lee Jong-suk, Naomi Campbell, Gisele Bündchen, Bourne Boy, and Matteo Berrettini.