SEVENTEEN Reaches Peak Success on 10th Anniversary of Debut…Attracting 1.26 Million Attendees and Ranking on Billboard Positions 1–13

Group SEVENTEEN has achieved remarkable results in the global music market and concert industry as it marks 10 years since its Debut. On the “2025 Billboard K-Pop Artist 100” list released in December, all 13 members occupied positions from 1st to 13th. Billboard described this year, their 10th anniversary, as their greatest period of success, stating that they have solidified their status as “one of the most influential K-pop groups.” Album sales also performed exceptionally well. Their 5th studio album, “Happy Birthday,” had sold approximately 3 million copies by November, while its Title Track “Thunder” topped domestic charts. The song entered Billboard’s “Global 200” chart for four consecutive weeks, and the 5th studio album reached position 2 on the Billboard 200. They also demonstrated strong performance in the concert industry. Throughout 2025, they held 38 performances across South Korea, Japan, North America, and major cities in Asia, drawing a total of over 1.26 million attendees online and offline. This success enabled HYBE, their parent company, to rank 4th in Billboard’s annual box score category for “Top Promoter.” In particular, the data party held on May 25th, the first of its kind by a K-pop artist at Seoul’s Jamsu Bridge, became a historic milestone. Around 206,000 people visited the area around Banpo Han River Park, and when including the event held at Seoribit Island in Seoul from May 23rd to 25th, over 352,000 people attended over those three days. In addition to group activities, SEVENTEEN also pursued sub-unit activities. Singles such as Woozi’s 2nd single “Telepathy,” Hoshi and Woozi’s 1st single “Beam,” and S.Coups and Mingyu’s 1st mini-album “Hype Vibes” were released, with the S.Coups and Mingyu sub-unit setting a new record for the highest initial sales among K-pop sub-unit albums. They will continue their activities in 2026. The Dogyeom and Seungkwan sub-unit will release their 1st mini-album on January 12th, with plans to hold a world tour at stadiums in four Asian cities in February and March.