SEVENTEEN Makes History as First K-Pop Headliner at Latin America’s Largest Music Festival

SEVENTEEN, a leading K-Pop group, rewritten K-Pop history by performing at Latin America’s largest music festival. On April 4 (local time), the group held its debut show at Tecate Pa’l Norte 2025 in Monterrey, Mexico, becoming the first K-Pop act to serve as headliner at a major Latin American music festival. SEVENTEEN performed on the main Tecate Light stage starting at 8:20 p.m. local time, delivering about 13 songs over a duration of approximately one hour. The group presented a powerful set featuring their major hits such as “Love, Money, Fame” (2024), “Left & Right” (2020), and “God of Music” (2023), alongside tracks like the collaboration “Water” (2024) between Hoshi and Woozi, as well as individual performances from their hip-hop unit, performance unit, and vocal unit, showcasing a diverse musical range. Tecate Pa’l Norte is the largest music festival in Latin America, attracting over 100,000 attendees per day in 2024 and ranking 15th on Billboard’s Top Boxscores world chart and third in terms of profitability. Previously, international giants such as The Killers, Foo Fighters, Blink-182, and Billie Eilish have served as headliners there. SEVENTEEN’s historic performance immediately caught the attention of international media. Major Mexican outlets praised the show highly. Mexican news outlet TELEDIARIO reported that “SEVENTEEN is writing a new chapter in Mexican music history” and added that “this has opened the door for more K-Pop artists to perform on these stages in the future.” Music magazine MUNDO INDIE predicted under the headline “SEVENTEEN Conquers Pa’l Norte” that “their performance will be one of the highlights of this year’s festival.” Mexican daily MILENIO described SEVENTEEN as “one of the best K-Pop groups in the world” and stated that “their performance will be the most memorable moment at this year’s Pa’l Norte.” MVS Noticias also emphasized it as “a joyful experience for countless fans and an event demonstrating K-Pop’s growing global influence.” Pledis Entertainment, SEVENTEEN’s agency, said while preparing for the show that “they will present energetic performances that capture the group’s dynamic charm, along with creative stage elements.” The reaction from fans on site was even more enthusiastic. According to the agency, the audience gave strong support by “shouting the song lyrics at the top of their voices.” Fans from various Latin American countries such as Mexico, Colombia, Brazil, and Argentina proved their global passion for SEVENTEEN by singing “Maestro” in Korean. This marks SEVENTEEN’s return to Latin America after five years. Their last visit to Mexico City was during the “Ode to You” world tour in 2020; this recent appearance shows just how much K-Pop’s global presence has expanded. Meanwhile, following this performance, SEVENTEEN will hold fan meet-and-greets at Kyoto Dome in Osaka, Japan, on April 24, 26, and 27, and is scheduled to perform at Saitama Super Arena on May 10 and 11.