SEVENTEEN Becomes First K-POP Group to Perform on NPR’s Tiny Desk, Collaborates with Smurfs

SEVENTEEN performed on NPR’s Tiny Desk concert series as the first K-POP group. The group, consisting of Joshua, Mingyu, Seungkwan, Vernon, and Dino, performed 10 songs starting with “Super” and “Dal+Ring” at NPR’s headquarters. The setlist included tracks such as “_WORLD,” “To You,” “HBD,” “SOS,” “Rock With You,” “CLAP,” “HOT,” and “VERY NICE.” This performance on Tiny Desk holds historical significance as a feat for a K-POP group and serves as evidence of SEVENTEEN’s global influence. Meanwhile, SEVENTEEN expanded its content offerings through a collaboration with the animated character Smurfs. The newly released music video for “God of Music” is a crossover piece that brings CGI Smurfs created by Indian studio Cosmos Maya into live-action format. In the video, SEVENTEEN members return to the Smurfs’ world and appear in blue versions transformed into Smurfs. This collaboration is centered around themes of joy and friendship. Veronique Culliford, CEO of Peyo Company and daughter of the Smurfs’ creator, stated, “This collaboration aligns with Smurfs’ original purpose of bringing laughter, joy, and togetherness. It’s wonderful to see, through this partnership with SEVENTEEN, these beloved blue characters spreading joy and unity in new ways, even 67 years after my father first introduced them to the world.” Pledis Entertainment emphasized the significance of the collaboration by saying, “This partnership brings together two icons—SEVENTEEN, known for delivering messages of positivity and togetherness through music, and Smurfs, a beloved symbol of hope and happiness.” The two companies plan to expand this collaboration into consumer products by 2026, indicating that this is part of a broader multimedia strategy rather than merely promotional activity.