Rosé, Stray Kids, and BOYNEXTDOOR Dominate Global K-POP Charts

K-POP artists are achieving remarkable results on global music charts in December. Leading groups such as Rosé, Stray Kids, and BOYNEXTDOOR have repeatedly made it onto popular charts, demonstrating K-pop’s worldwide influence. Rosé, a member of BLACKPINK, released her first solo studio album, “rosie,” in December. Comprising 12 tracks, this album features “toxic till the end” as its Title Track and includes a collaboration with Bruno Mars titled “APT.” On the K-Pop Radar Weeekly Fandom Chart, Rosé’s “toxic till the end” reached third place, and all songs on the album surpassed 11 million streams on Spotify. The album’s music video accumulated 55 million views. TWICE, under JYP Entertainment, made a Comeback with their 14th EP, “STRATEGY.” The Title Track “Strategy,” featuring Megan Thee Stallion, achieved 26 million listens on Spotify, while its music video gathered 25 million views. The “Strategy” challenge spread widely across social media, with major K-POP artists including LE SSERAFIM’s Ryujin participating. BTS’s V (Kim Tae-hyung) collaborated with renowned American singer Bing Crosby to release the Christmas classic “White Christmas.” This single accumulated 46 million streams on Spotify and 3.8 million views on YouTube. BOYNEXTDOOR rose to first place on the K-Pop Radar Weeekly Fandom Chart after releasing their new song “Today Only I LOVE YOU” on the 6th. The music video received 7.79 million views during the second week of January (January 2–8). During the same period, the group gained 23,000 more Spotify followers, far exceeding the average increase for K-POP artists, which is 1,700. They also showed strong growth on social media, adding 39,000 Instagram followers and 12,000 X (formerly Twitter) followers. The average increases for Instagram and X were only 5,800 and 265 respectively. Meanwhile, IVE had six of their songs make it onto Melon’s annual chart for 2024. These tracks include “I AM” (21st place), “HEYA” (26th place), “LOVE DIVE” (60th place), “Baddie,” “Kitsch,” and “After LIKE.” In particular, “LOVE DIVE” and “After LIKE,” released in 2022, appeared on the annual chart for three consecutive years, proving their sustained popularity. “LOVE DIVE” had previously become a cultural phenomenon by ranking first on the charts in 2022.