ROSÉ Solidifies Her Status as a Solo Artist Through Global Success of Solo Album “rosie”

BLACKPINK’s Rosé is achieving remarkable results as a solo artist. Her first full-length album, “rosie,” released in December 2024, contains 12 tracks in total, including the Title Track “Yudok Til The End” and the collaboration with Bruno Mars titled “APT.” All songs from the album have reached over 11 million streams on Spotify, while the music video on YouTube has accumulated more than 55 million views. Of particular note is the global success of “APT.” The song surpassed 2 billion streams worldwide and was named the most popular single of 2025 by the International Federation of the Phonographic Industry (IFPI). This marked the first time a track with non-English lyrics topped IFPI’s annual global chart, as well as the first instance where an artist not from North America or Europe reached the summit. Although the song is mostly in English, it begins in Korean with the lines “A game Chaeyoung likes. Random game, let’s start the game,” and the word “apartment” is repeated in the chorus. Victoria Oakley, CEO of IFPI, described this moment as “historic.” IFPI has been releasing annual popularity rankings since 2007. Recently, Rosé appeared on American talk show host Kelly Clarkson’s “The Kelly Clarkson Show” to share behind-the-scenes stories about her new album “rosie.” Billboard News referred to Rosé’s interview as discussing “how honest the album is,” indicating her growing global influence. During the album’s production, Rosé strived to reflect her genuine musical style, which helped establish her unique identity as a solo artist distinct from her activities as a BLACKPINK member. As an artist under YG Entertainment, Rosé is demonstrating her musical capabilities as a solo musician by showcasing various music styles. The success of “APT” serves as an example of how K-pop artists can play a leading role in the global music market, achieving cross-cultural musical breakthroughs through collaborations like this one with Bruno Mars.