Rosé’s “APT.” Sets New Record as Fastest K-Pop Music Video to Reach 600 Million Views; Pioneers History by Winning BRIT Award for International Song of the Year

BLACKPINK’s Rosé established a new milestone in K-Pop music video history with “APT.” (featuring Bruno Mars). The music video for Rosé’s “APT.” reached 600 million views on YouTube at around 7 a.m. KST on December 17. Released at 1 p.m. on October 18, the video attained this milestone in 59 days and 18 hours, becoming the fastest K-Pop music video to hit 600 million views. “APT.” had already broken several records prior to this, including being the fastest K-Pop music video to reach 500 million views and the fastest female K-Pop music video to reach 400 million views. These achievements demonstrate Rosé’s global influence as both a member of BLACKPINK and a solo artist. Rosé’s international success was also evident on music charts. “APT.” reached number 3 on Billboard’s “Hot 100,” marking the highest position ever achieved by a K-Pop female artist. It also reached number 2 on the UK’s official singles chart and remained on the chart for over a year. Rosé’s success reached its peak at the BRIT Award. At the 46th BRIT Award held in Manchester, UK, on March 28 (local time), Rosé won the “International Song of the Year” award for “APT.” This was the first time in K-Pop history that an artist won this award on this stage. Upon hearing the news, Rosé cheered happily on stage. Holding the trophy, she said, “It is an honor to receive this award in front of so many talented and respected musicians in the UK.” She also expressed her gratitude by saying, “First to Bruno, I will accept this award on behalf of us both. Thank you for being my best mentor and closest friend.” Rosé extended her thanks to the members of BLACKPINK as well, saying, “I’m shouting to Jennie, Jisoo, and Lisa—I love you. Thank you for always inspiring me,” and she also thanked Teddy, the executive producer of The Black Label. “APT.” is a preview track from Rosé’s solo album released in October 2024, inspired by a Korean drinking-game apartment-themed game. Its catchy lyrics featuring “Apartment apartment~,” upbeat melody, and humorous music video created a powerful synergy that led to explosive popularity in the global music market. Previously, BTS (in 2021 and 2022) and BLACKPINK (in 2023) were nominated for “International Group of the Year” but did not win. “Golden,” the OST for the Netflix animated film *K-Pop Demon Hunters*, was also nominated for “International Song of the Year” but failed to win. In that film, singers-songwriters such as Lee Ji, Audrey Nuuna, and Ray Aimi performed “Golden” as the girl group Huntrix during the awards ceremony to celebrate.