Rosé’s “APT.” Music Video Reaches 2 Billion Views in the Shortest Time in K-Pop History

BLACKPINK’s Rosé set a record by reaching 2 billion views for a K-pop music video through her track “APT.” The song, which was pre-released on October 18, 2024, surpassed 2 billion views on September 18, 2025, achieving this milestone in approximately 335 days. It added another 2 billion views about 7.5 months after hitting 1 billion views on January 31 of the previous year. This accomplishment is unprecedented in K-pop history. As a member of BLACKPINK, Rosé had already reached 2 billion views with “DDU-DU DDU-DU” and “Kill This Love,” and with her solo track “APT.,” she became the first K-pop artist to own music videos with 2 billion views both as part of a group and as a solo artist. Only a few K-pop music videos, such as PSY’s “Gangnam Style” and BTS’s “Dynamite,” have reached 2 billion views, and it represents the fastest speed ever achieved by a female-led song globally. “APT.” was released as a pre-release track from Rosé’s first full-length album, “Rosie.” The collaboration with Bruno Mars gained immediate popularity across Korea and abroad, establishing it as one of the biggest global hits of the year. The momentum behind this song continued beyond streaming, impacting music charts and international awards as well. The success of “APT.” was recognized at major music award ceremonies. Rosé and Bruno Mars won Song of the Year at the 2025 MTV Video Music Awards, marking the first time a K-pop artist secured the top music category at this event. Rosé also made it onto Time magazine’s list of the 100 most influential people in the world for 2025. Currently, Rosé is participating in BLACKPINK’s “Deadline” world tour, which has been ongoing since July. Ongoing attention is being paid to its streaming numbers and chart performance, as well as long-term music consumption trends through the end of the fourth quarter.