Rosé and Bruno Mars’ ‘APT.’ Exceeds 700 Million YouTube Views in 70 Days, Becoming the Longest-Charting Song of 2024

‘APT.’ by Rosé and Bruno Mars set a record as the K-POP track to reach 700 million YouTube views at the fastest speed in history. Released on October 18, 2024, the song surpassed 700 million views in 70 days and 13 hours, significantly outpacing PSY’s ‘Gangnam Style,’ which took 118 days to achieve the same milestone. It ranks as the fourth fastest music video in YouTube history to reach 700 million views, following Adele’s ‘Hello,’ Nicky Jam and J. Balvin’s ‘X (EQUIS),’ and DJ Snake’s ‘Taki Taki.’ Its dominance on global charts is also notable. Released on December 23, ‘APT.’ held the top spot on the Global 200 chart with 142 million streams and remained at number one on the Global Excl. US chart for nine consecutive weeks, confirming its status as the song that stayed at the summit of the 2024 Global 200 chart for the longest period. It also achieved a historic milestone as a Korean female solo artist. Rosé released her first solo album in 2024, and ‘Apartment,’ the lead single from the album ‘Rosie’ which features ‘APT.’, debuted at number 8 on the U.S. Billboard Hot 100 chart and stayed in the top tier for four consecutive weeks — a first for any Korean female solo artist. The success of ‘APT.’ demonstrated the global appeal of a song inspired by Korea’s traditional drinking game. At the 2024 Asia Artist Awards held on December 27, ‘APT.’ won the Song of the Year award, validating its recognition among music critics. Rosé made her official debut on the global stage with her first solo album approximately three years after leaving YG Entertainment in 2023. By setting a new standard for what a Korean female solo artist can achieve in the international music market, she reaffirmed K-POP’s global influence.