Rookie Group KiiiKiii Maintains #1 Brand Reputation for Fourth Consecutive Month

The rookie group KiiiKiii continued to top rankings in terms of public interest. According to the Korea Corporate Reputation Institute, as of June 1, KiiiKiii ranked first among all rookie idol groups in brand reputation for June 2025. This marks four consecutive months since March that the group has held this top position. After analyzing 10,807,237 pieces of big data related to rookie idol group brands from May 1 to June 1, the Korea Corporate Reputation Institute reported that KiiiKiii’s brand reputation score was 1,629,547, far exceeding second-place TOURS at 1,187,833 and third-place MiyaO at 992,967. Looking at the detailed metrics, KiiiKiii scored 190,936 in participation index, 545,970 in media index, 510,170 in communication index, and 382,471 in community index. The group’s success began with their debut song “I DO ME.” Its music video consistently ranked first on YouTube’s Trending Videos list and appeared high on domestic and international music charts. On April 5, they won their first trophy on a mainstream music show on MBC’s “Show! Music Core!” following their debut. KiiiKiii has performed at various festival stages, showcasing the group’s free-spirited and cheerful energy. After establishing their presence through appearances at various university festivals and pitch ceremonies, they recently expanded their reach globally with events like “KCON JAPAN 2025” and “2025 ALL LOUD KT POP,” capturing the hearts of K-POP fans worldwide. Their influence in advertising is also overwhelming. They have graced the covers of leading fashion magazines both domestically and internationally and have received offers from various beauty brands. By pursuing individual advertising campaigns across fashion, beauty, finance, and food services, they have solidified their status as the “undisputed trendsetters” among rookies. Gu Chang-hwan, director of the Korea Corporate Reputation Institute, commented, “Link analysis of the KiiiKiii brand showed high rankings for terms like ‘pitching a baseball,’ ‘modeling,’ and ‘performing at events.’ Keyword analysis highlighted ‘I DO ME,’ ‘pro baseball pitch,’ and ‘university festivals.’ The positive-to-negative ratio analysis revealed a positive rate of 90.58%.”