Park Shi-hyuk Named for Sixth Time; HYBE and JYP Executives Included on Billboard Power 100

On January 28 (local time), Billboard released its “2026 Billboard Power 100” list via its official website, identifying the most influential figures in the global music industry. On this list, HYBE Chairman Park Shi-hyuk, CEO Lee Jae-sang, and Chairman兼CEO Isaac Lee were jointly ranked 30th in the “Leaderboard” category, which features 40 leaders who have exerted significant influence across the worldwide music industry.

The three HYBE executives also placed 5th in the “Multisector” category, which evaluates their overall impact on music production and consumption processes, including management and live performances. Park Shi-hyuk has now been included in this list six times in total, following selections in 2020, 2022, 2023, 2024, 2025, and this year.

Billboard described HYBE as “establishing overseas bases through a ‘multi-home, multi-genre’ strategy and applying K-pop-style artist and fan development methods in global markets.” It noted that Park Shi-hyuk’s K-pop methodology has proven effective as a localized success model in major global markets. In fact, the global girl group KATSEYE, developed using this methodology, was nominated for both Grammy Awards in the “Best New Artist” category and the “Best Pop Duo/Group Performance” category.

Lee Jae-sang, who appeared on the list for the first time this year, has led HYBE’s “HYBE 2.0” strategy, driving proactive innovation in the industry through the integration of content and technology. Last year, he was also named to Billboard’s “2025 Billboard Power Players” list as well as to a list compiled by American entertainment magazine Variety, which identified the most influential entertainment executives worldwide. HYBE has been accelerating its “multi-home, multi-genre” strategy by establishing HYBE China and HYBE India last year.

Chairman兼CEO Isaac Lee is responsible for steering HYBE’s global strategies in North America and Latin markets, contributing to the expansion of the company’s musical influence. Billboard highlighted the creation of the boy band Santos Bravos in Latin America through reality series as a key achievement. Santos Bravos, which made its debut in October of last year, is regarded as a successful example of combining K-pop systems with Latin pop. Isaac Lee was also included in Billboard’s “Billboard Latin Power Players 2025” list last year.

Park Jin-young, founder of JYP Entertainment, CEO Jung Wook, and America Representative兼CSO Shin Hyun-guk were jointly ranked 12th in the Multisector category. Billboard stated that “JYP achieved sales of $157 million (approximately 215.8 billion won) in the second quarter of 2025.” It added that while record sales and streaming performance were strong, the highlight of that quarter was the “Dominate” world tour by the group Stray Kids, which resulted in concert and merchandise revenue increases of 342% and 356%, respectively.