Paris Baguette and Eight Seconds Release New Collaborative Products Inspired by “K-POP Demon Hunters”

Driven by the explosive popularity of Netflix’s animated film “K-POP Demon Hunters,” major domestic brands are swiftly launching collaborative products. After announcing its official partnership with the film on September 2, Paris Baguette stated that it would introduce additional product lines on the 26th due to strong customer demand. The newly released items are inspired by key characters from the movie, such as Huntrix, Lion Boys, and the tiger-themed character Duffy. The flagship product, the “Huntrix Cake,” is a cream cake featuring soft, savory cheese cubes combined with fresh strawberry-rich compote. It comes with random lattice stickers depicting images of Huntrix and Lion Boys that appear differently depending on the viewing angle, stimulating fans’ desire to collect them. Products inspired by Duffy also attract attention. Desserts made using traditional Korean snacks like yakgwa and ssukttak are available, including the “Paba Yakgwa Tigre,” which combines buttery baked goods with yakgwa, and the “Paba Ssukttak Cookie,” infused with the aromatic flavor of mugwort. Additionally, the “Moist Golden Banana Cake,” designed to resemble the film’s theme song “Golden,” and the “Moist Pink Strawberry Cake,” inspired by the stage outfits of Lion Boys’ signature song “Soda Pop,” are also being released. Paris Baguette is decorating the exterior of its key flagship stores, including Gwanghwamun 1945, Yangjae Flagship Store, Pangyo Lab of Paris Baguette, Incheon Airport Landmark, Cafe Sinsa, and Jeju Donghwa Village, with images of the collaborative products to offer fans a special in-store experience. The fashion brand Eight Seconds has also joined the collaboration. This casual brand under Samsung C&T Fashion announced on the 25th that it would release products inspired by the film. The collaborative items feature designs drawn from the outfits of the female group Huntrix and the male group Lion Boys in the movie. The first batch of products, set to launch on the 26th, includes short-sleeve and long-sleeve T-shirts, hoodies, and beanies. The designs incorporate lettering for Huntrix, Lion Boys, and the crow-themed character Seossi. Notably, the graphics feature the English lettering of Lion Boys combined with Korean characters. The first batch will be sold at Eight Seconds’ Myeongdong Store, Hongdae Igok Station Store, Everland Store, and on the online shopping platform SSF Shop. A second batch is planned to be released at major stores by the end of October, with a pop-up store set to open in Seongsu-dong, Seoul, in November. A Paris Baguette official said, “The first collaborative products released on the 2nd gained massive popularity,” adding that “these new products also effectively capture the film’s unique worldview and the charm of its characters.” The business division head of Eight Seconds stated, “We pursued this collaboration to allow countless fans to enjoy fashion infused with the universe of K-POP Demon Hunters,” and added that the company will carry out various activities to establish itself as a representative K-fashion brand among domestic and international customers.