OREO Unveils First Global Snack Collaboration with BTS…Introducing Cookies in the Flavor of Hotteok

BTS has embarked on its first collaboration with a global snack brand. OREO has released “Limited Edition OREO & BTS Cookies,” a limited-edition line of cookies crafted in the flavor of hotteok. This partnership forms part of a global campaign that will be launched in over 80 markets.

These cookies reflect BTS’s Korean heritage. They are purple-colored cookies filled with a sweet cream that replicates the taste of hotteok, which are warm pancakes made with brown sugar. Both BTS members and OREO fans have enjoyed hotteok and OREO cookies since childhood, making this collaboration a meaningful way to share this Korean tradition with fans around the world.

RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook all contributed to this project. BTS designed 13 unique variations of the cookies to commemorate 13 years of their career. These designs include the members’ names, the BTS lightstick, and a special message for fans formed by three OREO cookies.

In a statement, BTS said, “It is a great honor that OREO is the first snack brand we collaborate with on a global scale.” They added, “We have enjoyed eating them since we were young and still eat them in the studio. Now, OREO helps us share the taste of home with the world.” The group further expressed pride in being able to add their own chapter to OREO’s impressive history.

Through this collaboration, OREO has launched a global initiative inspired by BTS’s fan letter tradition. It is a campaign where BTS fans and OREO supporters work together to create the world’s largest love letter. Fans can write digital letters by scanning the QR code on the limited-edition cookie packaging or by visiting www.oreosea.com. Letters submitted from around the world will be displayed in global venues in the future.

The limited-edition cookies are brown in color and feature a hotteok flavor, with the purple cookies serving as a tribute to BTS’s fans. This collaboration not only allows BTS to share the taste of home with its fans but also provides an opportunity to showcase the value of Korean food culture on a global scale.