ONF to Make Comeback with 2nd Full Album, TREASURE to Debut New Single “PLEASURE” in March; Rookie Group KiiiKiii Also Approaching Debut

New K-pop acts and established groups are continuously releasing new songs, contributing to a vibrant music market. ONF held the showcase for Part 1 of their 2nd full album, “ONF:MY IDENTITY,” at the Mastercard Hall in Bluesquare, Yongsan-gu, Seoul, on the 18th. Through this album, the group presented music with a completely different atmosphere from their previous work, “Bye My Monster,” building on a solid foundation established after members enlisted together and were discharged. The title track, “The Stranger,” is a pop song featuring a funky rhythm, with vocals that impressively navigate a wide range of pitches. It conveys a strong healing message by expressing the harsh world through ONF’s unique positive perspective. Member Seungjun explained, “ONF is a group known for its healing energy and acts as positive idols.” The members operate under the belief that “good music leads to good results.” Member Ison stated, “It was because of the harmony among members and the trust we have in each other that we were able to make music while enjoying the process, which likely resulted in these positive outcomes.” This album includes a total of 6 tracks such as “Night Tale,” “Nothing but a Stranger,” “Anti Hero,” “Good Place,” and “Collab.” ONF previously won first place on SBS M’s “The Show” with their previous album, and their goal for this promotion is to achieve first place on a national broadcast channel. Meanwhile, K-pop group TREASURE will make a comeback on March 7th at 6 p.m. with their special mini-album “PLEASURE.” YG Entertainment officially confirmed that the title track is “YELLOW.” “YELLOW” depicts the transition from winter to spring and connects to the album’s theme of bright joy as well as the yellow envelopes shown in previous teasers. YG described this song as featuring “a bright melody, a highly addictive chorus, and lyrics that offer a fresh interpretation of the color of love.” TREASURE is a 10-member group that has dominated music charts since their debut in 2020 with hit songs such as “JIKJIN,” “DARARI,” and “BONA BONA.” Rookie groups are also active in the industry. KiiiKiii, a new girl group launched by Starship Entertainment, drew attention by breaking away from traditional idol debut methods. They unexpectedly released the music video for one of their title tracks, “I DO ME,” which attracted strong reactions thanks to New Zealand’s vast landscapes, healthy atmosphere, stylish bohemian concept, and highly addictive music. Their official website was suddenly opened on the 17th, and KiiiKiii is set to make their official debut on March 24th. Rookie group ARrC has also made a comeback after adding new members. Andy, who appeared on the K-pop survival program “Project 7,” joined as a new member, allowing the group to resume activities as a 7-member unit. Their new song, “nu kidz,” is a tritone pop track that reinterprets hip-hop sounds from the early 2000s, offering a fresh sound rarely seen in K-pop by incorporating synths in each section. Their second mini-album, “nu kidz: out the box,” includes 5 tracks such as “accident ~ at the studio” (neo soul), “alien in Seoul” (R&B), “loop.dll,” and “connected.”