Netflix’s “KPop Demon Hunters” to Hold First Official Pop-Up in Seoul in December, with Asia Tour to Follow

The first official pop-up for Netflix’s animated film “KPop Demon Hunters” will take place in Seoul in December. Named “KPop Demon Hunters Official Pop-Up Seoul,” the event organized by Netflix will run from December 4th to 28th, spanning 25 days at Seongsu-dong (19-gil, Yeonmujang, Seongdong-gu) in Seoul. This pop-up is being held for the first time in the world in Seoul, the main setting of the film, before traveling to major Asian cities such as Singapore, Bangkok, Tokyo, and Taipei. B.M.Friends, the company behind the global fan platform “b.stage,” is responsible for managing the entire pop-up and developing official merchandise. Special events are planned for global membership holders at the Seoul pop-up. The first four days (December 4th to 7th) are designated as “Membership Days,” allowing global membership members to visit the pop-up ahead of regular visitors. Reservations for Membership Days begin at 11 a.m. on November 18th through the official KPop Demon Hunters fan community (kpopdemonhunters.fan), while general reservations start at 11 a.m. on the 20th. Each reservation allows one additional person besides the holder to enter. The pop-up features exhibition spaces that bring the film’s universe to life, along with limited-edition official merchandise. To enhance convenience for fans, a “pick-up system” is in place, enabling those who pre-purchase official products to collect them at the pop-up location. Information regarding official merchandise is set to be released on November 13th. The official fan community also offers permanent membership options for groups from the series, “HUNTR/X” and “Saja Boys,” providing members with access to various events such as fan art contests and exclusive community spaces. “KPop Demon Hunters” was released in June and has since broken Netflix’s viewing record, exceeding 300 million views. Its OST, “Golden,” reached number one on both the U.S. Billboard Hot 100 and the UK Official Singles Chart, sparking a global phenomenon. A Netflix official stated, “We planned this Asia pop-up tour to repay the enthusiastic support of fans around the world. Starting with Seoul, we aim to create opportunities for fans to get even closer to the series.”