Netflix’s “KPOP Demon Hunters” Sets New Record with 325 Million Views, Driving 17% Revenue Growth

Netflix’s animated film “KPOP Demon Hunters” has achieved the best results in its history. Produced in collaboration with Sony Pictures Animation, the film reached 325 million views just 91 days after its release in June, becoming Netflix’s most-watched movie ever. This figure far exceeds the previous record held by “Red Notice,” which had 230.9 million views. The film’s success also directly contributed to Netflix’s financial performance. Netflix reported that its revenue for the third quarter reached $11.5 billion, a 17% increase compared to the same period last year, while net income rose to $2.5 billion, marking an 8% increase. This growth was achieved despite a separate loss of $619 million resulting from a tax dispute in Brazil. Netflix also saw its TV viewing time share reach record highs in the United States and the United Kingdom during the third quarter. The film’s music dominated global charts as well. The OST for “KPOP Demon Hunters,” including the title track “Golden,” topped the Billboard 200 album chart and accumulated 830 million streams worldwide. Additionally, the OST became the first in Billboard history to have four tracks simultaneously appear on the Billboard Top 10 list. “Golden” stayed at number one on the Billboard Hot 100 for five weeks, setting a new record as the longest-running number-one hit by a female K-pop artist in the 21st century. When the film premiered in theaters in the United States in August, it became Netflix’s first movie to top the theater box office charts. Special sing-along screenings were held globally from October 31 to November 2 during the Halloween season. It was shown in theaters across the world, including the three major chains AMC, Regal, and Cinemark in the United States and Canada, as well as in countries such as South Korea, the United Kingdom, Ireland, Spain, Germany, the Netherlands, Brazil, Mexico, Argentina, Chile, Australia, and New Zealand. Leveraging the film’s global popularity, Netflix is actively pursuing merchandise development. On the 21st, it announced a partnership with Mattel and Hasbro, with the two companies set to produce and distribute movie-based dolls, action figures, accessories, collectibles, playsets, games, and role-playing products starting in 2026. Mattel plans to begin pre-sales of three sets of HUNTR/X dolls on its design-focused direct-to-consumer platform, Mattel Creations, starting November 12, with deliveries beginning in 2026. Hasbro’s first product, “Monopoly Deal: KPOP Demon Hunters,” is scheduled to be available for purchase on Amazon, Target, Walmart, and other retailers starting January 1, 2026. Netflix’s Chief Marketing Officer, Marian Lee, said, “KPOP Demon Hunters has sparked enthusiasm among fans around the world,” adding that “HUNTR/X has demonstrated that a true great trio possesses power that is greater than the sum of its individual parts.”