Netflix’s “KPop Demon Hunters” Ranks First in U.S. Google Movie Searches for 2025

Netflix’s “KPop Demon Hunters” was named the most searched-for movie in the United States in 2025. According to Google’s “Year in Search” report for 2025, the film secured the top position in movie-related searches, illustrating the growing influence of K-pop culture worldwide. It also placed second on Google’s overall annual trending searches list, reflecting a surge in search activity in the U.S. Notably, a themed zone dedicated to “KPop Demon Hunters” opened at South Korea’s Everland theme park on September 30, demonstrating the film’s massive popularity in Korea as well and creating a global phenomenon that spans both countries. Google’s annual “Year in Search” report is compiled based on a sharp increase in actual search interest rather than search statistics or chart rankings. The high ranking of “KPop Demon Hunters” signifies that K-pop culture itself has established itself as a central pillar of global popular culture, going beyond mere box office success. Additionally, Google released the top 10 overall trending searches in the U.S. for 2025, with the list covering various categories such as specific individuals, technologies, political issues, and sports. In the movie category, following “KPop Demon Hunters,” “NewJeans,” “The Minecraft Movie,” “Happy Gilmore 2,” and “Thunderbolts” occupied the top spots. These results indicate that the K-pop industry is expanding its global footprint in video content beyond music. As major streaming platforms including Netflix continue to increase investment in K-pop-related content, the success of “KPop Demon Hunters” proves that such strategies are translating into genuine public interest.