Netflix’s “KPop Demon Hunters” Official Pop-Up Opens in Seongsu-dong, Seoul on December 4; Online Pre-Sales Begin on November 25

An official pop-up and merchandise shop for Netflix’s animation “KPop Demon Hunters” are being held in Seoul, signaling a surge in K-pop fandom business. On the 13th, Netflix unveiled the official merchandise lineup to be sold at the Seoul pop-up for the first time worldwide. This pop-up and related merchandise were planned and produced in collaboration between VStage, a company specializing in K-pop fandom business, and Netflix as its official partner. VStage will oversee the entire process, including future global distribution of the official merchandise. As a firm that has handled fandom business for K-pop artists and various global intellectual properties, VStage possesses extensive experience across all areas such as merchandise planning and production, character-related businesses, and pop-up store management. At the pop-up, a wide range of products reflecting the worlds of the series’ characters “HUNTR/X” and “Saja Boys” will be available. Key items include Duffy & Sssi dolls and keychains, clothing and accessories, K-pop style merchandise (such as random photo cards, photo card holders, and collectible books), and song-themed artwork CD keychains. Some products will be released exclusively as limited editions available only at the Seoul pop-up. Online sales will take place from 11:00 a.m. on November 25 until midnight on November 30 through the official “KPop Demon Hunters” fan community (kpopdemonhunters.fan). Online buyers can pick up their items in person at the pop-up using VStage’s “pick-up at location” service, and direct purchases will also be possible at the pop-up starting from December 4. The Seoul official pop-up will operate from December 4 to 28 at 19-gil, Yeonmu-jang, Seongdong-gu (Seongsu-dong). A “Membership Day” for members will run from December 4 to 7, with pre-reservations opening at the official fan community at 11:00 a.m. on November 18. General reservations will be available starting from November 20, allowing one additional person per reservation holder. A Netflix official said, “Since ‘KPop Demon Hunters’ has received tremendous love from fans around the world, it is meaningful to be able to communicate directly with them through this official pop-up and merchandise. We plan to carry forward the excitement surrounding the series firsthand through an Asian tour that will begin in Seoul.” A VStage official added, “These merchandise items were carefully designed so that fans worldwide can experience the world of ‘KPop Demon Hunters,’ which has captivated them, in tangible form and build a deeper connection with the series.”