Netflix’s “KPop Demon Hunters” Launches Official Fan Community; Membership Kits Available Globally at Once

Netflix’s animated film “KPop Demon Hunters” has introduced an official membership service for fans worldwide, alongside an official fan community hosted on the fandom platform “VStage” at kpopdemonhunters.fan. This move follows strong global fan response since the community opened on the 23rd of last month, prompting the launch of expanded fan services. Official membership kits are provided separately for each group. Only fans who have joined the official memberships for the “HUNTR/X” and “SAZA BOYZ” groups can purchase these limited kits, which include photo card sets, wide posters, stickers, badges, and photo card holders. The membership kits are set to go on sale globally at once through the “Shop” section within the official fan community starting on the 2nd of next month. Since its release in June, “KPop Demon Hunters” has continued to enjoy worldwide phenomenon-level popularity. It has topped Netflix’s list of most popular content ever and became the first Netflix title to reach 300 million streams. In particular, the OST “Golden” performed by the female group “HUNTR/X” in the film achieved simultaneous number one rankings on Billboard’s main singles chart, the Hot 100, and the UK Official Singles Chart, setting a record as the first K-POP song by a female vocalist to do so. Various fan-created content such as the “Golden Challenge” and cover versions have spread globally across social media, expanding the influence of the film beyond the screen into everyday life and popular culture at large. Netflix plans to open an official pop-up store for “KPop Demon Hunters” in Seoul later this year. Members of the official fan community will be given the opportunity to pre-order items during Membership Day when the Seoul pop-up store opens. Details about the various official merchandise items to be featured at the pop-up store, as well as future plans for official pop-up stores in other Asian regions, will be released sequentially through the official fan community. A representative from VStage said, “We are very pleased to collaborate with ‘KPop Demon Hunters,’ an IP that has proven its strong global fanbase and buzz. Through the fan community, we aim to enable global fans to interact and further strengthen their fandom, while also offering unique experiences through official pop-up stores and merchandise.” Netflix stated that this fan community is intended to lead global fandom culture as a new type of cultural content that combines K-POP with animation.