Netflix’s “KPop Demon Hunters” Expands Global Fanbase Through Drone Shows, Pop-Ups, and MAMA Performances

Netflix’s animated film “KPop Demon Hunters” is rapidly expanding its global fanbase through various offline events such as drone light shows, pop-up stores, and performances at the MAMA Awards. The Seoul Metropolitan Government will hold a large-scale drone light show featuring 2,000 drones themed around “KPop Demon Hunters” at Yeouido Han River Park at 7:40 p.m. on November 15. This additional event was organized due to the overwhelming response from the performance held in September, and it is expected to feature even more spectacular and dynamic visuals than the previous one. Safety measures have also been significantly strengthened, with approximately 400 security personnel deployed—three times the number used in the earlier event. Netflix will operate an official pop-up store in Seongsu-dong, Seoul, from December 4 to 28. As the main setting of the film and the first event directly organized by Netflix, this pop-up will later travel to major Asian cities such as Singapore, Bangkok, Tokyo, and Taipei. From December 4 to 7, a “Membership Day” will be held for Netflix membership holders worldwide, while general visitors can make reservations through the official fan community starting at 11 a.m. on November 20. The pop-up will sell limited-edition merchandise inspired by the key characters in the film. Since its release in June, “KPop Demon Hunters” has become the first Netflix content to exceed 300 million views, setting a new record for the highest viewing count in the platform’s history. Its OST, “Golden,” reached number one on both the U.S. Billboard Hot 100 and the UK Official Singles Chart, demonstrating the global influence of K-content. At the 2025 MAMA Awards, held at the Hong Kong Kai Tak Stadium on the 28th and 29th of this month, K-POP artists will take on the roles of the boy group “Saja Boys” and the girl group “HUNTRIX” from “KPop Demon Hunters” to deliver a special performance. CJ ENM has announced that it will create an original stage performance that bridges the world of animation and reality through its official collaboration with “KPop Demon Hunters.” This year’s MAMA theme, “uh-heung,” reflects Korean energy of joy and aims to spread K-POP’s positive spirit around the world.