Netflix’s “K-pop Demon Hunters” Becomes a Global Cultural Phenomenon

Netflix’s animated film “K-pop Demon Hunters” has triggered a worldwide cultural phenomenon. Directed by Canadian-Korean Maggie Kang, this work became the first in Netflix history to surpass 300 million views, setting a record as the most-watched film and series combined.

The success of the film’s original soundtrack, “Golden,” is particularly noteworthy. Performed by the fictional group HUNTR/X within the animation, this song became the first animated background track to top the U.S. Billboard Hot 100 main singles chart. As of early 2026, “Golden” has held the number one spot for 10 non-consecutive weeks and has remained in the UK Official Singles Top 100 for 33 consecutive weeks.

The soundtrack has also earned numerous awards in the music industry. Composer Mark Sonenblum received both a Golden Globe Award and a Grammy Award in 2026 alone, and he was nominated at the 98th Academy Awards. In an interview with BBC, Sonenblum said, “This song could have disappeared. The only reason these awards came is because fans responded and told others to watch this film.”

The film’s influence is evident even on British charts. According to the latest chart released on the 6th (local time), “Golden” ranked 18th, with other OST tracks from the film also making it onto the chart. “What It Sounds Like” reached position 30, while “Take Down” came in at 70. Additionally, “Internet Girl,” the new song by KATSEYE — a joint project between HYBE and the U.S.-based Universal Music Group — stayed on the chart at position 69 for the fifth consecutive week, further demonstrating K-POP’s global presence.

The film’s success goes beyond mere box office success; it has also elevated the status of Korean culture within Western societies. Actor Aden Cho, who portrayed Rumi in the film, grew up in Texas and experienced racism due to his Korean heritage. Now, he observes a shift where American friends actively seek Korean food and become fascinated by the Korean culture depicted in the animation.

The film’s production team is responding to global interest. In his BBC interview, Sonenblum mentioned that a sequel is in development, stating, “A sequel is underway. The music will come from the story, and if it makes sense for us all to do it again, we will.” A live concert titled “Forever K-pop: A Celebration Concert” is also being prepared for North America. Inspired by the film’s success, this concert is set to debut on March 29 at the Midland Center for the Arts. It will consist of two 45-minute segments, featuring not only songs from the film such as “Golden” and “Soda Pop” but also iconic K-POP tracks like BTS’s “Butter,” BLACKPINK’s “DDU-DU DDU-DU,” NewJeans’s “Super Shy,” and STRAY KIDS’s “Maniac.”