Netflix’s All-Time High Record as “KPop Demon Hunters” Reaches 48.16 Billion Views

Netflix’s animated film “KPop Demon Hunters” set the highest viewing record in the platform’s history during the second half of 2025 (July–December). According to Netflix’s “Viewing Data” report released on January 20, the film accumulated 48.16 billion views (48.2 billion after filtering). This achievement is unprecedented because, in all prior semi-annual reports since 2023, no movie or series had exceeded 165 million views over a six-month period.

As of June 20, the film’s total cumulative views surpassed 540 million, with the number continuing to rise. It remained on Netflix’s top 10 movies list for 31 weeks as of January 18, and it also stayed on Nielsen Streaming’s top 10 list for 26 weeks through the week of December 15.

“KPop Demon Hunters”’ outstanding performance becomes even more evident when compared to other top films. Its view count is more than three times higher than that of “Happy Gilmore 2,” which ranked second during the same period with 13.5 billion views. It also surpassed the combined total of 44.58 billion views from the films that topped Netflix’s semi-annual charts over the past three years—“Action” (16.47 billion views), “Carry On” (13.73 billion views), and “Damsel” (14.38 billion views)—by 3.58 billion views.

In the drama category, “Wednesday” Season 2 led with 12.39 billion views, while “Stranger Things” Season 5 ranked second at 9.35 billion views despite being released on November 26. Netflix reported that a total of 9.6 billion hours of content were watched during the second half of 2025, representing a 2% increase from the same period the previous year.