Netflix Releases New Video for ‘Kpop Demon Hunters’ Soundtrack, Sparking AI Controversy

Netflix has sparked controversy by releasing a new video featuring the music group HUNTR/X from the popular animated film ‘Kpop Demon Hunters’. The 10-second video, which was first unveiled through Spotify Wrapped 2025, was posted on December 3 and expresses HUNTR/X’s gratitude to fans for their continuous streaming. ‘Kpop Demon Hunters’ has gained massive global popularity since its release on Netflix on June 20. According to official Spotify data, the film’s soundtrack ranked second among the most streamed albums of 2025, with only Bad Bunny’s ‘DeBÍ TiRAR MáS FOToS’ having higher streaming numbers during that period. In particular, the soundtrack’s title track, ‘Golden’, reached seventh place on the list of the most viewed songs worldwide in 2025, surpassing new albums from pop superstars such as Sabrina Carpenter, Lady Gaga, and Billie Eilish. However, doubts have arisen about whether the released video was created using artificial intelligence. Some users on online forums like Reddit’s ‘Kpop Demon Hunters’ community and ResetEra have questioned the video’s authenticity. Noted issues include a slight timing discrepancy between the voice and the characters’ mouth movements, a awkward interruption of Zoey by Mira, and Zoey’s voice sounding higher than usual. Nevertheless, it has also been suggested that Netflix and Sony Pictures Animation might have produced the video quickly in response to a request from Spotify.