Netflix and Sony Sign Deal to Produce Sequel to “K-pop Demon Hunters,” Targeting Release in 2029

Netflix and Sony Pictures Animation have entered into a production agreement for a sequel to the highly successful animated film “K-pop Demon Hunters.” from U.S. media outlets such as Bloomberg and Variety on the 5th (local time), development of the sequel is underway with a goal of releasing it in 2029. However, due to the extended production timelines typical of animated films, there is a possibility that the schedule may change. “K-pop Demon Hunters,” which premiered on Netflix on June 20, achieved unprecedented commercial success. The film tells the story of Rumi, Mira, and Joy—exorcists who use music to combat evil spirits while also serving as K-POP girl groups—it recorded 325.1 million cumulative views within 91 days of release, setting the highest performance ever for a Netflix film or series and surpassing the previous record held by Season 1 of “Squid Game.” The success of “K-pop Demon Hunters,” produced by Sony Pictures and released via a licensing agreement by Netflix, also had significant financial implications. Per Hollywood Reporter, Netflix paid Sony a bonus of $15 million to celebrate the film’s success, raising Sony’s initial earnings from the project from $25 million to $40 million. The original contract included a production fee of $20 million and $5 million allocated for maintaining the Netflix platform. The film’s success was further proven by its original soundtrack track “Golden.” Performed by the K-POP girl group HUNTR/X featured in the movie, this song topped the U.S. Billboard Hot 100 singles chart for eight consecutive weeks and also reached high positions on the UK Official Singles Chart. “Golden” was nominated for five awards at the 68th Grammy Awards, including Song of the Year. The directors, Maggie Kang and Chris Appelhans, indicated potential for a sequel by stating, “There is still a world and backstory for the characters that weren’t fully explored in the first film,” highlighting room for expanding the narrative. In another interview, they added, “We haven’t shared 100% of the backstories with fans yet, so there are many such stories and various ideas,” expressing interest in featuring music from genres other than K-POP as well. Meanwhile, Netflix is reportedly considering producing a short film ahead of the sequel’s release. As Bloomberg cited an anonymous insider, “Netflix is looking for content to meet fans’ expectations,” suggesting the possibility of creating a short film. The popularity of “K-pop Demon Hunters” continues in South Korea as well. It was shown in sing-along versions at over 100 CGV theaters nationwide from the 31st of last month through November 2, attracting 39,377 viewers over those three days. Additionally, it is considered a strong contender for the Best Animated Feature and Best Original Song awards at next year’s 98th Academy Awards in the United States.