McDonald’s to Launch BTS TinyTans Happy Meal in September, Available Simultaneously in 70 Countries Worldwide

McDonald’s officially announced on August 19 that it will release a new Happy Meal featuring characters based on BTS’s TinyTans line. The TinyTans Happy Meal is a character series inspired by each member of the K-pop boy band BTS, and it will be available in nearly 70 countries around the world, including the United States. The Happy Meal includes two versions of toy sets. The first, the “Throwback Edition,” features TinyTans characters dressed in outfits used during BTS’s meal promotion in 2021, while the “Encore Edition” introduces characters with new outfits reflecting the latest collaboration. Customers can scan a code on the box when purchasing a meal to access the TinyTans Power-Up game. The TinyTans Happy Meal will go on sale at participating locations starting September 3, with the Encore Edition set to launch on September 23. However, release dates may vary by region. The Happy Meal is available for purchase only for a limited time through the McDonald’s app or in-store. This collaboration marks the first time these two brands have worked together again in four years, following their initial special partnership in 2021. From September 27 to 28, McDonald’s will hold fan meetings at the NYA West event venue in Los Angeles, where an “immersive multisensory experience” filled with music and Happy Meal elements will be offered.