McDonald's Launches BTS TinyTAN Happy Meal in Two Limited Editions

McDonald's has introduced a special Happy Meal featuring BTS's character IP, "TinyTAN." K-pop fans can now enjoy a Happy Meal themed around BTS at McDonald's for a limited time. Starting September 3, McDonald's released the first edition of this Happy Meal, titled the "Throwback Edition," which showcases TinyTAN characters dressed in outfits from BTS's 2021 Rice promotion. The "Encore Edition" will follow, available beginning September 23. Each edition comes out on a different date and includes distinct toys. The Throwback Edition contains TinyTAN characters in the costumes featured during BTS's 2021 Rice promotion, while the Encore Edition presents characters dressed in new outfits reflecting the latest collaboration. BTS is a South Korean mega-star boy band composed of seven members: Jin, SUGA, Jimin, E-Tion, Rowoon, Jung Kook, and V. The group has achieved remarkable success, including five Grammy nominations, 26 million monthly Spotify listeners, and 23 Guinness World Records. In a press release issued on August 19, McDonald's stated, "We are introducing a new menu in response to requests from our McDonald's fans," marking this as the second collaboration since the popular BTS Rice partnership in 2021. This Happy Meal will be sold for a limited time at participating McDonald's locations in approximately 70 countries around the world, including the United States. Customers can place orders either by visiting a store or through the free McDonald's app. Another feature is that scanning a code included in the Happy Meal box allows access to the "TinyTAN Power Up" game. This collaboration is seen as part of McDonald's marketing strategy aimed at tapping into the purchasing power of K-pop fandoms.