LE SSERAFIM Rosé Dominates Global Charts with “APT,” Winning First K-POP Award at BRIT Awards

LE SSERAFIM’s Rosé set a new milestone in K-POP history with her collaboration track “APT” featuring Bruno Mars. Her all-around success in the global music market is redefining the status of Hallyu culture. Released on October 18, 2024, as the lead single from Rosé’s solo debut album *Rosie*, “APT” reached 700 million views on YouTube in 70 days and 13 hours. This significantly shortens the record previously held by Psy’s “Gangnam Style” at 118 days, making it the fourth fastest time in YouTube history after “Hello” by Adele, “X (EQUIS)” by Nicki Minaj and Jay Bieber, and “Taki Taki” by DJ Snake. The global impact of K-POP music was also proven by its chart performance. On December 23, Billboard confirmed that “APT” topped the Global 200 chart with 142 million streams. It remained at number one on the Global Exclusives US chart for nine consecutive weeks, becoming the song that held the top spot the longest in 2024. On December 27, at the 2024 Asia Artist Awards, “APT” won the Song of the Year award. An even more significant moment came on the 28th at the 46th BRIT Awards held in Manchester, UK. Rosé won the International Song of the Year category, becoming the first K-POP artist to receive a BRIT Award. Established in 1977, the BRIT Awards are the most prestigious awards in the British music industry, and winning one carries special significance due to its cultural importance in the UK. In her acceptance speech, Rosé said, “It is an honor to receive this award in front of such talented and respected musicians,” adding, “Bruno, thank you for being the best mentor and friend to me.” She also expressed gratitude by saying, “I dedicate this award to BLACKPINK and Jisoo, Jennie, and Lisa.” “APT” was inspired by Korea’s traditional drinking game “Apartment Game.” Its catchy lyrics “apartment apartment∼,” upbeat melody, and humorous music video created a powerful synergy that sparked a sensation in global markets. It reached number 3 on Billboard’s Hot 100 chart, the highest position ever achieved by a K-POP female artist, and climbed to number 2 on the UK’s official singles chart, staying there for over a year. Rosé’s achievements represent a new chapter in her career as she returned solo three years after leaving YG Entertainment in 2023. They serve as proof that K-POP’s global influence has advanced beyond mere musical success to the point where it receives top recognition in cultural and artistic categories even in music-established countries like the UK.