KPop Demon Hunters Sparks Global Collaboration with Nongshim and Nintendo

The global popularity of Netflix’s animated series <KPop Demon Hunters> is leading to partnerships with various brands. As this work has expanded its influence beyond K-pop and K-culture to affect consumer culture overall, new productization initiatives are emerging one after another. Nongshim released a limited edition package as part of an official collaboration with <KPop Demon Hunters>. This package, which includes Shin Ramyun, Ssaukkang, and the new product “Shin Ramyun Tomba All-Purpose Sauce,” features designs of key characters from the anime such as Rumi, Mira, Joy, Lion Boys, and Duffy. A Nongshim official stated, “This collaboration became possible because consumers voluntarily discovered Nongshim products within the series and shared their findings.” They added, “By working together with <KPop Demon Hunters>, which has introduced K-culture to the world, we will convey the true value of K-ramyun and K-snacks more authentically.” This package will be released sequentially in South Korea as well as major countries in North America, Europe, Oceania, and Southeast Asia, with special versions reflecting the cup ramyun designs actually seen in the anime also set to be unveiled. The background for this collaboration lies in repeated scenes within the series showing ramyun and snacks that evoke Nongshim brands such as “God Ramyun” and “Childlike Heart.” Creative activities are also thriving within fan communities. The YouTube channel Magic Studio is working on a project to recreate nearly all of the series’ musical numbers using Nintendo’s <Animal Crossing: New Horizons>. The core of this project is creatively depicting complex scenes like demon fights and plane crashes using the game’s limited creation tools. A particularly notable detail is that Waddle Dees in <Animal Crossing> are designed to represent Gwima, the final boss and the king of demons. Fans have used the custom design feature to create unique outfits for the main characters and supporting characters. The “Golden” music videos vary in levels of intricacy, with some faithfully recreating the single promotion cycle while others offer higher levels of detail. These contents demonstrate the ongoing popularity of <KPop Demon Hunters>, which has become the second most popular show on Netflix, including the release of limited edition solo events on screen.