“KPop Demon Hunters” Is the Top Halloween Costume in the U.S. in 2025 – Rumi, Joy, and Mira Dominate the List

“The KPop Demon Hunters” characters emerged as the most popular Halloween costumes during the 2025 season in the United States. According to Google’s Frightgeist data, all five top costumes based on search volume came from this film. Rumi ranked as the number one costume nationwide as well as the number one costume in the children’s category, while Joy took second place nationally and Mira finished in third. The villain character Jinwoo placed fourth, followed by Baby Saja in fifth. Another character from the film, Derpy the Tiger, reached eighth place nationwide. Over 80% of U.S. metropolitan areas included at least one of the top five trending costumes that were “KPop Demon Hunters” outfits. In major cities such as Los Angeles, Honolulu, and Houston, all five top trending costumes were film characters. Rumi was identified as the most popular costume in more than 50% of U.S. metropolitan areas. The “KPop Demon Hunters” characters also held a dominant position in the children’s category. Rumi topped the list of children’s costumes, with Joy (third), Mira (fourth), Jinwoo (fifth), Baby Saja (sixth), and Derpy the Tiger (seventh) all making it into the top 10. The surge in demand for these costumes led to supply shortages. Lorenzo Caltagirone, owner of Total Party, a Halloween costume shop in Washington D.C., described it as an “unexpected late hit.” He explained that he ordered the costumes from factories in China and had them shipped by air, only to face a 30% tariff. Despite this, he said, “Customers don’t really care about the price.” The cost of the costumes was quite high. Children’s costumes priced at 60 dollars, while adult versions were even more expensive, with wing accessories adding another 50 dollars. Caltagirone said, “It’s like there’s a fire right now,” adding that he receives calls multiple times a day. The demand was so high that he had to keep track of a list of customers waiting to be called back. Spirit Halloween partnered with Netflix to offer exclusive “KPop Demon Hunters” costumes for both children and adults. Although many items were out of stock online according to the Spirit Halloween website, they were still available in stores. The film’s widespread cultural impact appears to have driven the trend in Halloween costumes. Since its release on Netflix in June, the sing-along version gained massive popularity in theaters in August, and the voice cast members AJ, Audrey Nuna, and Lay Aimi appeared on SNL on October 4 and The Tonight Show on October 7. The soundtrack track “Golden” is currently at number one on the Billboard Hot 100 chart, with three other songs from the soundtrack also appearing on the list.