KPOP Demon Hunters Becomes Netflix’s Most-Watched Title Ever with Over 290 Million Views

KPOP Demon Hunters, produced by Sony Pictures Animation, has become Netflix’s most-watched title in its history. As of September 10, the 12th week since its release, the film had accumulated 291.5 million views, surpassing Squad Game Season 1 (265.2 million views) and Wednesday Season 1 (252.1 million views) to set a new record for Netflix. Released on Netflix on June 20, the movie features an original story about K-pop girl group HUNTR/X fighting alongside a band of demon boys called Lion Boys using magical songs to save the world. The film includes seven original soundtracks, among which “Golden” reached number one on the Billboard Hot 100 chart for four consecutive weeks, achieving the best result for a movie original song since Encanto (2021). HUNTR/X, a vocal group composed of EJAE, Audrey Nuna, and REI AMI, helped “Golden” reach number 10 on the Billboard Pop Airplay chart as of September 13, marking the sixth time a K-pop artist has entered the top 10 of that chart. This follows BTS’s “Dynamite” (number 5) and BLACKPINK’s ROSÉ & Bruno Mars’s “APT.” (number 1 for 5 weeks). The film’s visual style combines 2D techniques originating from Sony’s Spider-Man: New Universe series with 3D animation, utilizing bold lighting and color schemes in each scene. One critic commented, “This movie proves that animation is not a genre but a medium, showcasing the potential of this medium to create something entirely unique.” Netflix and Sony Pictures are currently discussing the production of a sequel. While director Maggie Kang and Chris Appelhans are in negotiations, voice actor Arden Cho expressed a desire to see a story in the follow-up where character Rumi rescues Jinu, who was erased at the end of the original film. The success of KPOP Demon Hunters has united music fans around the world across nationalities, generations, and languages, demonstrating that K-pop’s global influence is now an undeniable reality even in mainstream media. The film has also attracted attention on FlixPatrol’s global OTT content rankings, with ongoing interest from music enthusiasts worldwide.