KB Kookmin Bank Extends Advertising Partnership with aespa for Another Five Years

KB Kookmin Bank announced on the 3rd that it has completed a new contract to continue using the global K-POP group aespa as its advertising model. This brings their collaboration together to five years, starting from 2021. Last year, aespa released its first full-length album, “Armageddon,” which dominated domestic and international charts. This album set a new record for the longest consecutive number one position on Korea’s top music chart. Its subsequent single, “Whiplash,” also became a massive hit, helping aespa dominate 2024 entirely. The partnership between KB Kookmin Bank and aespa has expanded beyond advertising into various other areas. Last year, they jointly filmed commercials for KB Live Mobile and co-produced the song “Live My Life.” This track was included in aespa’s first full-length album and has now accumulated over 17.8 million views on Korea’s leading music streaming platforms. Approximately 20,000 people listen to this song every day. In 2023, aespa made a special appearance in KB Kookmin Bank’s web drama “Walking into the Wilderness,” contributing to the drama’s success. Notably, aespa attended the web drama’s launch event held at KB Kookmin Bank’s headquarters and held a fan signing session for the bank’s customers. A representative from KB Kookmin Bank said, “KB Kookmin Bank and aespa are creating a brand story of mutual growth through various collaborations,” adding that “they will carry out diverse brand communications with aespa in 2025 as well.”