KATSEYE Enters Billboard Hot 100 with Three Songs at Once, Demonstrating K-Pop’s Competitive Edge

The global girl group KATSEYE, jointly developed by HYBE and Geffen Records, has managed to have three of its songs appear simultaneously on the U.S. Billboard Hot 100 chart. This achievement is seen as further proof of the global competitiveness of the K-Pop industry system.

Despite being released about seven months ago, these songs have achieved the remarkable record of remaining on the chart for 25 consecutive weeks, setting the longest-lasting success period among girl group tracks released last year.

The new song “Internet Girl” entered the same chart at position 29. It was previewed during the group’s North American tour last year and received positive feedback from fans, marking the highest ranking among KATSEYE’s entries on the Hot 100 to date. Additionally, “Gnarly,” released in April, also reached position 88, resulting in three songs appearing on the chart at once.

Only a very small number of K-Pop artists have managed to have three or more songs on the Billboard Hot 100 simultaneously, including BTS, NewJeans, and Jennie. Although KATSEYE consists of members from various countries, it was formed based on HYBE’s K-Pop production system led by chairman Bang Si-hyuk. This accomplishment is regarded as an example of HYBE’s “multi-home, multi-genre” strategy succeeding.

On the UK Official Singles Top 100 chart, “Internet Girl” achieved the group’s best result by reaching position 24 (from January 9 to 15), and it continues to stay in the upper ranks on Spotify’s Weekly Top Songs chart. The group is nominated for “Best New Artist” and “Best Pop Duo/Group Performance” at the 68th Grammy Awards held in February, and it is scheduled to perform at the Coachella Valley Music and Arts Festival in April.