K-Pop Takes Over Halloween Trends, According to Spirit Halloween’s 2025 Popular Costume List

As Halloween approaches, K-Pop has emerged as a key trend in the U.S. costume market. In its list of popular costume trends for 2025, Spirit Halloween identified the “Supernatural K-Pop (K-Pop Goes Supernatural)” category — which combines K-Pop with supernatural themes — as the top trend. The reason behind this trend is the global popularity of the Netflix drama “KPop Demon Hunters.” This drama has broken viewing records and is considered one of the most culturally influential contents of the year. Leveraging this surge in interest, Spirit Halloween released an official costume line featuring the music, magic, and styles of the drama’s characters. A major feature of this costume trend is that it focuses on “group costumes” rather than individual outfits. A representative from Spirit Halloween explained, “You will see organized groups of friends expressing the energy of world tours while adding a spooky atmosphere.” This represents a natural convergence of K-Pop fan communities’ group activity culture and Halloween costume trends. Spirit Halloween’s 2025 Halloween trend list includes various other categories besides K-Pop, such as witch costumes inspired by the movie “Wicked: For Good,” Marvel’s Fantastic Four outfits, and pink-themed glitter costumes. However, the fact that K-Pop Demon Hunters costumes are listed as the top trend demonstrates the strong influence Korean pop content holds in the U.S. popular culture market. Industry experts in the Halloween costume sector believe that the high purchasing power of K-Pop fans and their ability to conduct viral marketing through social media likely influenced this trend selection. As Halloween season kicks off, attention is focused on how high the demand for K-Pop-themed costumes will actually be.