K-Pop Stars Dominate Met Gala Stage…S.Coups Celebrates Korean Culture with Hanbok-Inspired Outfit

K-pop stars took over the stage at the 2025 Met Gala. BLACKPINK’s Jennie, Lisa, and Rosé, along with SEVENTEEN’s S.Coups, attended the 77th Met Gala held at the Metropolitan Museum of Art in New York on May 5 (U.S. time). This year’s Met Gala theme was “Superfine: Tailoring Black Style,” with a dress code of “Tailored for You.” Under an initiative aimed at highlighting the legacy and influence of Black creators, attendees showcased tailored silhouettes inspired by manwear. Among them, S.Coups brought traditional Korean culture to the global stage. SEVENTEEN’s Leader, S.Coups (real name Choi Seung-cheol, 29), appeared in a custom Hugo Boss outfit. The gray-toned ensemble consisted of a jacket inspired by traditional Korean hanbok’s jeogori, pants with wide pleated folds, and a long coat. It was praised as a perfect fusion of Korean traditional clothing, black fashion, and dandyism. Hugo Boss explained in an social media post, “Elegance. Innovation. Heritage. S.COUPS steals the spotlight at the Met in a custom BOSS creation that echoes a Korean hanbok jeogori jacket, paired with a stunning, floor-length coat.” Hugo Boss announced on April 21 that S.Coups would be its new global brand ambassador. S.Coups kept accessories minimal, focusing solely on a Patek Philippe diamond watch as an accent. Zoë Hennessey, a fashion stylist from LA, commented, “It appeared to be a perfect blend of traditional Korean tailoring elements and black fashion. In particular, the wide pleated pants matched the theme perfectly and added a fresh, expressive movement.” Edith Chan, a stylist from Madrid, said, “It combined Asian history with modern style, contributing to a dialogue about inclusivity, diversity, and global traditions.” BLACKPINK members also shone on the world stage as flagship faces for luxury brands. Jennie, as a Chanel ambassador, wore a voluminous off-shoulder jumpsuit adorned with iconic camellia flowers. Lisa paired a Louis Vuitton sheer lace bodysuit with jewel-buttoned accessories and a monochromatic Speedy bag. Rosé completed her look with a custom Saint Laurent tuxedo outfit, along with a bold necklace and red heels. The presence of K-pop stars at the Met Gala continues to grow. In 2021, Rosé and CL became the first K-pop idols to attend the event, while in 2024, Stray Kids made history as the first K-pop band to wear custom Tommy Hilfiger outfits. K-pop stars are now serving as key ambassadors for global luxury brands. Stray Kids’ Felix walked the runway at the Louis Vuitton 2025 F/W show, and Lisa, after representing Celine, was hired as an LV brand ambassador this year. BTS was also selected as an LV House ambassador in 2021. K-pop’s global influence is extending even into the high-end fashion industry. Indian musician Diljit Dosanjh expressed his cultural identity through garments inspired by South Asian traditions by designer Prabal Gurung, incorporating a turban and sword.