K-Pop Global Consumption in 2025: South Korea, Japan, and Indonesia Remain Top 1–3, with the United States Showing an Upward Trend

The K-Pop Radar, a comprehensive dashboard for K-Pop artists operated by music startup SpaceAudity, has released its “2025 K-Pop World Map” section by country. Based on views of related videos on YouTube’s Artist Chart in 2025, the analysis of global K-Pop trends shows that both changes and expansion are occurring within the core of K-Pop consumption.

According to the analysis of K-Pop consumption by country in 2025, South Korea, Japan, and Indonesia maintained their positions as 1st, 2nd, and 3rd respectively, just like in the previous year. As the birthplace of K-Pop, South Korea demonstrated further growth by seeing an even higher share compared to 2024. The United States rose one place to rank 4th, accounting for 6.25% of global K-Pop consumption, with its share increasing by approximately 1 percentage point. This indicates that localization strategies and global collaborations are yielding tangible results. In contrast, India dropped to 5th place.

Japan still held the 2nd position, but its share declined from 8.44% to 7.41%, and absolute view counts also decreased, suggesting that the market has entered a stage of maturity. Taiwan entered the Top 10 by rising in rank for two consecutive years to reach 9th place, while the United Kingdom surged to 17th place, moving out of the Top 20. The simultaneous entry of Western countries such as France, Germany, and Canada clearly shows that K-Pop consumption is expanding into a more globally diversified phase.

In the domestic market, dynamic trends emerged as established powerhouses and legendary artists made returns. DAY6 rose from 2nd to 1st place, while aespa and IU took 2nd and 3rd places respectively. G-Dragon led in terms of growth volume with approximately 200 million additional views, ranking 5th overall, while BIGBANG ranked 4th overall, successfully rallying domestic fans. The strong performances of solo artists such as Wooz and Jennie were also notable; Wooz ranked 11th overall with approximately 160 million additional views, while Jennie ranked 12th overall and 3rd in terms of growth volume.

In the U.S. market, Stray Kids maintained its 1st place with a share of 8.63%, and KATSEYE topped the list in terms of growth volume with approximately 260 million additional views. In the United Kingdom, Rosé secured both 1st place and 1st place in terms of growth volume with an overwhelming share of 11.63%. In Taiwan, IVE held 1st place with a share of 5.69%, while G-Dragon and BIGBANG ranked 1st and 2nd in terms of growth volume, reflecting the diverse fan structure in each country.