K-Pop Dominates Global Streaming Market···BTS Ranks First, “APT.” Reigns Supreme in Song Category

According to Spotify Wrapped 2025 statistics, K-Pop’s overwhelming influence in the global music market has become clearly evident. This year, K-Pop songs were streamed a total of 18.1 billion minutes worldwide, proving that Hallyu music is no longer a niche genre but occupies a central position in global popular music. BTS topped the list as the most streamed K-Pop artist in 2025. Despite having been inactive as a group for over six years, they achieved this result because their global fanbase, ARMY, continues to stream their extensive music catalog. Stray Kids came in second, followed by Jennie in third place, Rosé in fourth, and HUNTR/X in fifth. TWICE, BLACKPINK, Jung Kook, ENHYPEN, and Katsui also made it into the top 20. In terms of songs, “APT.” by Rosé and Bruno Mars was the most streamed K-Pop track globally, with HUNTR/X’s “Golden” ranking second. Jimin’s “Who” came in third, Jin’s “Don’t Say You Love Me” fourth, and Jennie’s “like JENNIE” fifth. These songs enjoy international influence not only within K-Pop charts but also by reaching high positions on global charts that cover all music genres. Notably, the soundtrack for “K-Detective” achieved significant success. Aside from HUNTR/X’s tracks, Sazaboyz’s “Your Idol” and “Soda Pop” ranked sixth and seventh respectively, while HUNTR/X’s “How It's Done” and “What It Sounds Like” entered at ninth and 11th places. Songs included in movie soundtracks are competing on par with new songs by regular artists and securing strong positions on global charts. K-Pop’s global influence is also reflected in the diversity of its artists. Solo songs by former BTS members repeatedly appeared in the top rankings, and BLACKPINK members’ activities were also strongly reflected in the charts. Jung Kook’s “Seven (feat. Latto)” ranked eighth, Jimin’s song third, Jin’s song fourth, and Lisa’s “Born Again (feat. Doja Cat & RAYE)” entered the top 20. Spotify identified the countries where K-Pop content was most popular as the United States, Indonesia, Japan, the Philippines, Brazil, Mexico, Thailand, Taiwan, India, and South Korea. This indicates that K-Pop’s popularity is rising evenly across major global markets, serving as concrete evidence of how extensive and strong K-Pop fanbases’ global networks are.