K-POP Continues Its Global Boom in 2025...With Summer Tours, Comebacks, and New Performances Piling Up

K-POP remains at the center of the global music market even in 2025. This summer is expected to be a special season for K-POP fans. Major artists such as Stray Kids and ATEEZ will hold summer tours, BLACKPINK will make their long-awaited comeback, and TWICE will headline the Rolling Loud festival. On top of this, BTS’s return is approaching, pushing the K-POP scene into a wave of massive popularity. As K-POP culture expands, fans’ consumption patterns are becoming more diverse. There are now far more options for showing loyalty, ranging from purchasing official merchandise to albums, photo cards, and bag charms. Recent releases like ATEEZ’s “GOLDEN HOUR HEAT Ver. Part.3” and accessories such as BT21 plush bag charms have attracted significant attention. Various fan-made products are also available not only on large retailers like Amazon and Target but also on online platforms such as Etz and Redbubble. The discovery of new K-POP talent and the expansion of global stages are also accelerating. The global music show “LINK KPOP” will hold a special performance on May 31 at 2 p.m. at Shocking KPOP Studio in Sangam-dong, Seoul. This event, Naturally Music’s second music show, will feature ASC2NT, EPTS, XD, and the Japanese idol group ORBIT, with X-909, Naturally Music’s new edition project group, opening the festival. The performance can be watched online from anywhere in the world, offering a rich variety of performances by rising boy groups from South Korea and Japan.