K-POP Artists Continues Strong Performance on Billboard Charts; Rosé’s “APT.” Stays on Chart for 32 Consecutive Weeks

K-POP artists are maintaining consistent success on major international music charts. BLACKPINK’s Rosé’s globally successful song “APT.”, released in 2024, reached position 22 on the Billboard Hot 100 Singles Chart for the week ending June 7, extending its streak of appearances to 32 weeks. This marks a rise of 6 spots compared to the previous week. Rosé’s debut solo album “rosie” (2024) remains at position 168 on the Billboard 200 Albums Chart, with her highest previous ranking being third. BTS’s Jin’s second solo EP “Echo,” released on May 16, landed at position 122 on the Billboard 200, up from third place in the prior week. EXO’s Baekhyun also made a new entry onto the charts. His fifth solo EP “Essence of Reverie,” released on May 19, debuted at position 121 on the Billboard 200. Meanwhile, KATSEYE, the six-member girl group formed through a collaboration between HYBE and American label GEPEN Records, is attracting attention with its new song “Nalli.” Released on April 30, the track entered the U.S. Billboard Hot 100 at position 92 in mid-May and also reached position 52 on the UK Official Singles Chart Top 100, staying within the top 100 for four consecutive weeks. KATSEYE presented a bold and experimental concept in “Nalli,” moving away from its usual soft and sophisticated image. Meaning “amazing” or “incredible” in English, “Nalli” delivered a strong musical impact through hyperpop’s distinctive distorted sounds and funky beats. KATSEYE is a multinational group selected through the global audition program “Dream Academy,” consisting of Korean member Yoonchae along with members from Switzerland, the Philippines, and the United States. Their performances, choreography, and vocals, built on Korean-style training, exhibit typical characteristics of K-POP girl groups.