Korea’s Four Major K-Pop Agencies Agree to Collaborate on “Fanomenon” Mega Festival

Korea’s four largest K-Pop agencies have reached an agreement to jointly organize a global mega festival. HYBE, SM Entertainment, YG Entertainment, and JYP Entertainment announced that they are preparing to establish a joint venture to host a large-scale music event titled “Fanomenon.”

The government’s Fair Trade Commission is also involved in discussions regarding this collaboration. The four agencies aim to expand K-Pop’s global influence through industry-wide cooperation rather than focusing on individual company projects.

“Fanomenon” is a term coined by combining “fan” and “phenomenon.” This festival is designed to emulate international music events like Coachella in the United States, with the goal of presenting K-Pop artists and Korean popular culture to audiences around the world.

The festival is scheduled to begin in South Korea before touring to major cities globally. Park Jin-young, founder of JYP, has been planning for a regular mega festival that starts in Korea and expands into global tours since officially introducing Fanomenon in October last year.

However, no specific implementation details have been finalized at this stage. The four agencies emphasized that discussions are still in the initial phase, and concrete business plans, timelines, and operational structures have not yet been determined. They stated that necessary legal procedures, such as applications to the Fair Trade Commission, are underway, and decisions will be made through careful further discussions.