JYP’s Chief Creative Officer Park Jin-hee Appointed as Chair of Presidential Cultural Heritage Committee

Park Jin-hee, the Chief Creative Officer of JYP Entertainment, has been appointed as chair of the Presidential Cultural Heritage Committee. The Blue House announced during a briefing held at Yongsan Blue House on the afternoon of September 9 that producer Park Jin-hee was named to this role alongside the Minister of Culture, Sports and Tourism. Following her appointment, Park Jin-hee shared her thoughts on social media, stating, “Taking on a new responsibility is extremely daunting and worrying in many ways, just like all the wonderful people at the JYP industry, which has made me think deeply. However, I decided that K-POP is currently facing a truly special opportunity that we must seize.” She added, “The moments when an unknown American handed promotional materials for our singers to U.S. ambassadors in 2003, when Psy became the first Korean singer to enter the Billboard Hot 100 chart in 2009, and right now—all of these have been part of my dreams. This is about K-POP being loved around the world.” Park Jin-hee expressed her determination by saying, “I will organize the areas where I believe expertise would be helpful while working in this role, so that past failures can inform our approach, and I will strive to help more artists obtain better opportunities. I will do my utmost to push K-POP to the next level, not only to promote our culture but also to create a platform where people from around the world can understand and interact with one another.” She also said, “Since this is a task I am undertaking after much consideration, I ask for your advice and support. I would like to express my direct gratitude to the Minister of Culture, Sports and Tourism, who will be working with me on this. It is because of him that I have the courage to take on this role.” Park Jin-hee debuted as a singer in 1992 and has since released hit songs such as “Neo Neo Neojaman,” “Saranghae Ita,” “Geureon Yoseodeo,” “Hotyeo,” and “Nuga Sarang Geochi.” In 1996, she founded JYP Entertainment under her real name and has since discovered numerous K-POP stars including god, 2PM, miss A, Kang Jin-eun, Park Ji-soo, TWICE, Stray Kids, and SEVENTEEN.