JYP Entertainment Set to Accelerate Growth in North America Starting Q4, with STRAYKIZ and TWICE as Key Drivers

JYP Entertainment is expected to show strong growth momentum beginning in the fourth quarter, overcoming the weak performance seen in the third quarter. According to an analysis by Yujin Investment Securities, JYP Entertainment recorded its highest sales figure on record this year, but its operating profit fell significantly short of market expectations. This was attributed to rising costs resulting from artist contract renewals and preparations for new member Debut. Lee Hyun-ji, a researcher at Yujin Investment Securities, stated, “In the fourth quarter, we expect continued growth from established artists such as STRAYKIZ and TWICE,” adding that “the performance in the North American market will become more evident.” Yujin Investment Securities maintained a “buy” rating for JYP Entertainment, setting a target price of 100,000 won. This decision is based on the belief that the company’s growth momentum will strengthen next year, driven primarily by tours in North America.