JYP Accelerates Asian Expansion Through Japanese Pop-Up Store, New TWICE Music Category Releases, and NiziU’s New EP

JYP Entertainment is making significant efforts to penetrate the Japanese and Asian markets. The pop-up store opened in Ginza, Tokyo, on August 8, marking the fourth standalone store in JYP’s history and demonstrating the company’s consistent commitment to expanding its presence in Japan since 2021. Located on Namiki Street in Tokyo Ginza, the pop-up store will remain open until September 28, offering merchandise and goods created by JYP’s artists such as Park Jin-young, Stray Kids, and ITZY. Notably, Jang Woo-young, who celebrated 10 years since his solo debut in Japan, released collaboration goods with popular local illustrator Chokomu, drawing considerable attention. Access to the pop-up store is restricted to those who make pre-reservations only, though MD products are also available for purchase through the JYP Japan online store.

JYP is also engaged in a major collaboration with Suntory, Japan’s largest beverage brand. The company is launching large-scale advertising campaigns in 23 locations across Japan and installing a total of 86 vending machines featuring MD products and collaboration beverages, creating an unmanned pop-up store format. This innovative sales approach represents a first for both JYP and Suntory and is expected to offer consumers a new shopping experience.

Meanwhile, TWICE unveiled its 14th mini-album, “STRATEGY,” on December, presenting a fresh side as “Real Hot Girls.” The nine members shared their music preferences at an LA pop-up event, reaffirming their status as leaders in the music market since their debut in 2015. Having reached the top of the Billboard 200 with their EP “With YOU-th” this year, TWICE is also active in individual projects, with three soloists, the MISAMO sub-unit, and members pursuing acting careers, all demonstrating their influence across various fields.

NiziU is entering 2026 with a busy schedule. Starting from February 14, the JYP girl group will embark on an arena tour titled “NiziU Live with U 2026 ‘NEW EvoNUtion’” in five Japanese cities, including Fukuoka, before releasing their second Japanese EP, “Too Bad,” on April 1. The new EP will include the title track along with “Light it Up,” written by the members themselves, and cover songs. With their domestic comeback album “LOVE LINE” securing first place on music shows last year and five consecutive weeks at number one on Oricon’s weekly album chart, fans are eagerly anticipating NiziU’s further developments in 2026.