Jungkook Ranks Second in Idol Brand Reputation Rankings...Following Jimin in the Top Spot

BTS’s Jungkook secured second place in the 2025 December idol individual brand reputation survey. This result comes from analysis conducted by the Korea Corporate Reputation Research Institute, which examined 154,132,208 pieces of big data related to 1,730 idols over a one-month period from November 24 to December 24. Jungkook’s brand reputation score was 6,401,843, representing a 21.82% increase from 5,255,365 in November. The detailed metrics showed a participation score of 1,462,937, a media score of 526,542, a communication score of 1,969,371, and a community score of 2,442,994. Leading the list was BTS’s Jimin (1st place, 6,957,990), followed by IVE’s Wonyoung (3rd place, 6,091,944), BLACKPINK’s Rosé (4th place, 5,934,350), and aespa’s Winter (5th place, 5,909,510). Overall, the volume of big data related to idol individual brands increased by 17.44% compared to November. Ku Chang-hwan, director of the Korea Corporate Reputation Research Institute, explained that “according to the analysis of idol individual brand big data in December 2025, brand consumption rose by 60.84%, brand issues by 20.71%, brand communication by 14.36%, and brand diffusion by 14.67%.”